DeMarini – Responsive Custom Bat Application
The Wilson Sporting Goods DeMarini Custom Bat app is a responsive web application that allows users to fully customize a DeMarini bat. The DeMarini application was the third custom app project I led for Wilson Sporting Goods over the years. Here, I led the overall application strategy, UX and Visual Design. We are proud to say it's filled our awards shelf with many industry awards including the coveted W3 BEST IN SHOW Gold for User Experience. This platform was also incredibly well-received in the professional sports world. Below are just a few of the accolades that I am humbled to include in my body of work.
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